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When it comes to going into a new store, customers make up their minds within seconds. Quality signs can help make the difference between whether new customers enter your building, or whether they decide to pass you by. These tips can help you get the most out of your signage and potentially gain more customers.
The placement of your advertisement needs to be effective and simple. You don’t want to detract from other elements in your storefront; however, ads need to be displayed where they will not be easily missed. You want your potential customers to be able to see them from both the sidewalk and the parking lot. You should take into account outside factors such as glare from the sun or items blocking your ads. Take the time to scout out your storefront, and see what obstructions may keep you from putting your announcement up. This way, you will find the best possible spot.
The location of the sign is not the only thing to consider; you also have to have the right look. You don’t want a color that will detract from what you are trying to say. However, you also don’t want to pick something that is easy to ignore. A great way to perfect your sign’s look is to use contrasting colors for the background and text. The most visible and easily read colors for text are black, red, and white. A yellow background for black or red text can make the display easier to read. White writing on a black background also works well.
You want to convey the information to your customers, but it doesn’t have to be a novel. Before you have anything made for your store, write out the message on paper and edit it a few times. Don’t use five words when three will do. You want it to be clear, compelling, and concise. People walking by your store are not going to stop to read a lot of information.
When it comes to graphics, you need to keep it simple here as well. Sure, a bunch of images, starbursts, or exclamation marks will draw attention to the notice. However, it can be hard to take all of these things in at once. Advertisements like this may be too busy, and your message can get lost in the explosion of graphic design.
You can design the best signs for your store, but if there is an error, that is all your customers are going to remember. You need to show that you are the authority in your area, and you can do that by producing quality copy. Make sure your new signs are accurate before you display them.
You also want your displays to maintain a sense of consistency. Try to come up with a unique look that will work for a variety of different displays. You want them to work whether they are hanging in your window, featured online, or published through any print advertising. This will help to reinforce your brand in the minds of potential customers. When they see the shape or color scheme of your logo, they will automatically think of your business.
Winter is right around the corner, have you started preparing for it?
This is the time to start preparing your business for winter and making sure you don’t lose business to the winter cold with a custom external vestibule in the entrance of your establishment. As the seasons change and the cold weather settles in, business owners still want to entice their potential and current customers into coming in to their establishments. The US has notoriously brutal winters, and we still need our businesses to thrive during these times. A solution to this specific problem – Custom Winter Vestibules! A winter vestibule is basically an outdoor foyer that is built to your specifications.
When it comes to custom signage for a business, people usually think about advertisement and branding, but in some cases you might find much more benefits, like in a winter vestibule.
How will a custom winter vestibule benefit your business?
Custom vestibules carry a wide range of benefits- not only do they help improve your exterior design but will also help your business retain customers!
Vestibules give your customers a place to collect themselves, take off that heavy winter gear and prepare for the heat inside. When leaving, they’ll also have a chance to bundle up and prepare themselves before venturing back out into the cold.
Many Restaurants in the metro area find that their customers have to wait outside of the premise until their table is available. With the brutal winter cold, these customers will just continue on to next closest business to find shelter from the cold air and warm up inside. With a vestibule you would have not lost this business! Your customer will be warm, happy and ready to come in and enjoy your wares. More importantly, you customers will return to your place of business regularly.
Winter vestibules have practical uses as well as aesthetic ones
Streaming is the future, we constantly hear that. But where does this stand with advertising? After all advertising is what managed to bring the TV set in to every home and yet somehow the new Smart TVs are pushing back ads out of the small screen(yet not so small anymore).
So as more and more of us switch from traditional cable service providers to smart TVs and mini PCs for our daily source of entertainment, news, social and even communication we realize that we are standing in front of an advertising revolution that will have a greater impact that we are ready to admit.
We are quickly drifting towards an era where content is king and where the viewer will be able to customize his own network and even shows. With this incredible level of customization and interaction that we already have, is hard to believe that traditional television channels will matter any more or have any sort of say. As hard as they might try they will simply be deprived of their main source of income.
Adding to this ad blocking and pay per view networks it is hard to imagine that there is any room left for intrusive video advertising. So what is to be done if brands and companies want to reach out to their customers?
One practice will be the ever more increasing presence and pressure of branded materials within the actual films and shows.As some seem to prefer this over constant interruption of their favourite show some say that this robes the actual show of magic and value if done in an aggressive fashion. Quite interesting as some companies seem to pay record sums these days so that your favourite hero wears drinks and drives their brands.
Another well expected practice will be that streaming providers will tap and analyzed the viewer’s profile and preferences and they will be able (and hopefully ask For permission to ) generate targeted ad content at the beginning of our favourite show or film, just like YouTube.
All sounds fair and nice to actually see relevant ad content but we know that there is a whole lot of us who really despise traditional ads and will eventually apply an ad blocker or just deny ads within our personal stream.
A more interesting approach will be for marketers and agencies to actually listen to their customers and back actual quality products. As we have seen in the recent years there is a huge demand for non traditional Hollywood recipe productions.This can be easily quantified with the ever-growing number of film festivals and the huge crowds that they are pulling in. As one can argue that a stealthier way of advertising might actual be more on the immoral side when brands capitalize on the emotional factor of the viewer, it can not be denied that at the same time brands are forced forewords in an effort to stand by what they endorse.
What is to be of video advertising is yet to be seen but the fact is it is here to stay. The way we manage it and how we integrate it within the ever-growing hunger for entertainment without annoying the viewer is a huge responsibility on all sides. What is changing the game now is the power shift towards the actual viewer and as an avid viewer for me content is king. So by actually tying and locking advertising into content we can ensure that the message is being delivered understood and has the biggest impact.As for filmmakers and show developers I have one thing to say, don’t sell out cheap!
Now is the time to capitalize on your power of innovation, originality and your ability of asking hard troublesome questions. Just don’t sell out, the audience is now in control and in the huge global market of home entertainment, that is opening up thanks to streaming, the quality and innovation will override cultural and lingual barriers.The more original and the more controversy a certain production raises the better is received by the public. And this is exactly what brands need to establish or revitalize themselves.Affiliating is nice but advocating for a brand is a dream for marketers. By backing up strong productions they draw strength towards their brands.
So get ready to see more stirring shows and movies, less (hopefully none) intrusive advertising and somehow relate to brands that you know but don’t know exactly from, all while streaming.
Simplicity is the Ultimate Sophistication
Most people today underestimate one of the most effective and simple ways to get exposure. People engaged in business nowadays are too much dependent on ads over the Internet which isn’t that bad, but also not that effective either. We are talking about physical Vinyl Banners or Exhibition Banners that are seen not through an LED screen.
These are proven to be more effective in catching people’s attention even until today; you can absolutely see a banner from ‘Pepsi’ from all corners of the globe, mind you that it is, of course, one of the most successful companies that still practices these types of ads today.
The problem with internet ads or display ads is that in most surveys, they are considered to be a hindrance, and people just tolerate them and those who can’t end up using AdBlock. The reality why Display Banners are not as effective as Vinyl Exhibition Banners in terms of exposure is because most people who surf the net or Google something up is already focused on their objective. Unlike these physical banners or vinyl ads seen outside by people are attention catchers to those whose objective isn’t fixed yet, and even those who are, is still exposed to it.
About 60 – 70% of people who are exposed to physical banners will be more familiar with its content rather than those on the display ads which click rates are normally just at 0.1% — typically 1 in 1000 people noticed it and clicked on it – that is just incredibly low when it comes to getting exposure.
Exhibition Banners Facts:
• Easy and Cost Effective – you only have to pay once for its creation and you’ll have an extremely long period of time for it to be displayed on wherever you deem it fit to stand or be posted. It doesn’t tear off in just a week or a month, and you get potential customers every day by just a simple physical ad without all the stress.
• Versatile and Compact – one of the best things about these is that it’s lightweight and doesn’t require complex setups. It can be hanged or left with a stand, and can even be posted. And, if it doesn’t work out well in the area you placed it, you can always transfer it elsewhere.
• Recurring events friendly – once your business is already well-established and would love to throw an event, like a sale, you don’t need to print a new banner every time you’d have that event again and again, simply save the old one and use it again once the event reoccurs, and you’ll have lots of savings.
• Fast Solution – you can get and order these extremely fast, over the internet or just a phone call away. Delivered at your doorstep at high quality, easy to use, and ready for business at the fastest time possible.